ZOA Energy Drink

ZOA Energy was co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi, and John Shulman, officially launched in 2021.

In late 2024, Molson Coors acquired a majority stake in ZOA, expanding its marketing, retail, and direct-to-consumer channels.

Reports indicate that approximately 50% of customers are repeat buyers, and 30% of first-time ZOA purchasers were new to the energy drink category.

Formula & Nutrition

ZOA contains multiple health-focused ingredients:

Camu Camu: Amazonian fruit rich in antioxidants and vitamin C.

Electrolytes: Magnesium, potassium, and sodium for hydration support.

Vitamins B & C: Provides all essential B vitamins and 100% of daily vitamin C per serving.

Natural Caffeine: Derived from green tea and green coffee beans for a gentler energy boost.

Amino acids: Help with muscle recovery and enzyme/hormone support.

The formula is zero sugar, allowing energy without excess sugar intake.

Flavors & Products

ZOA offers around eight flavors, each using the same core formula.

Popular flavors include Wild Orange, Frosted Grape, Green Apple, Cherry Limeade, and Tropical Punch.

The brand also offers ZOA+, a pre-workout supplement in powder or ready-to-drink formats.

Brand Strategy & Mission

ZOA’s mission is “activating the world’s potential”, aiming to provide people with the fuel to be their best selves.

Marketing highlights include campaigns featuring Dwayne Johnson, emphasizing energy, strength, and a healthy lifestyle.

Molson Coors’ investment reflects a strategic move into the “better-for-you” non-alcoholic beverage segment.

Distribution & Market

ZOA is widely available in retail stores across North America.

Direct-to-consumer sales via the brand’s website also contribute significantly to revenue growth.

Considerations & Risks

Although using natural caffeine, ZOA still contains high caffeine levels; sensitive individuals should be cautious.

“Better-for-you” does not mean completely risk-free — it is still an energy drink and should not be overconsumed.

With Molson Coors’ majority ownership, the brand may prioritize rapid growth over maintaining a niche “health-conscious” image.

ZOA Energy was co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi, and John Shulman, officially launched in 2021.

In late 2024, Molson Coors acquired a majority stake in ZOA, expanding its marketing, retail, and direct-to-consumer channels.

Reports indicate that approximately 50% of customers are repeat buyers, and 30% of first-time ZOA purchasers were new to the energy drink category.

Formula & Nutrition

ZOA contains multiple health-focused ingredients:

Camu Camu: Amazonian fruit rich in antioxidants and vitamin C.

Electrolytes: Magnesium, potassium, and sodium for hydration support.

Vitamins B & C: Provides all essential B vitamins and 100% of daily vitamin C per serving.

Natural Caffeine: Derived from green tea and green coffee beans for a gentler energy boost.

Amino acids: Help with muscle recovery and enzyme/hormone support.

The formula is zero sugar, allowing energy without excess sugar intake.

Flavors & Products

ZOA offers around eight flavors, each using the same core formula.

Popular flavors include Wild Orange, Frosted Grape, Green Apple, Cherry Limeade, and Tropical Punch.

The brand also offers ZOA+, a pre-workout supplement in powder or ready-to-drink formats.

Brand Strategy & Mission

ZOA’s mission is “activating the world’s potential”, aiming to provide people with the fuel to be their best selves.

Marketing highlights include campaigns featuring Dwayne Johnson, emphasizing energy, strength, and a healthy lifestyle.

Molson Coors’ investment reflects a strategic move into the “better-for-you” non-alcoholic beverage segment.

Distribution & Market

ZOA is widely available in retail stores across North America.

Direct-to-consumer sales via the brand’s website also contribute significantly to revenue growth.

Considerations & Risks

Although using natural caffeine, ZOA still contains high caffeine levels; sensitive individuals should be cautious.

“Better-for-you” does not mean completely risk-free — it is still an energy drink and should not be overconsumed.

With Molson Coors’ majority ownership, the brand may prioritize rapid growth over maintaining a niche “health-conscious” image.

"Q: How do I find ZOA Energy Drink coupons?
A: Visiting the website of ZOA Energy Drink regularly or checking ZOA Energy Drink coupons on Nakochi is the best and easiest way to score a discount."
"Q: How to know if the ZOA Energy Drink coupon discount was deducted from my purchase?
A: When you apply the coupon or promo code into the discount field at ZOA Energy Drink, the discount will be promptly deducted from your purchase. You will see both the amount of discount and the price after being discounted before clicking to finish the order."
"Q: Does ZOA Energy Drink have a loyalty program?
A: The loyalty program of ZOA Energy Drink will be applicable for regular customers. Thereby, they can redeem ZOA Energy Drink awards for promotions, coupons and special sales."
"Q: Does a sitewide coupon of ZOA Energy Drink exist?
A: If ZOA Energy Drink makes available a sitewide coupon, it will be gathered above. Let's have a look!"
"Q: How many items can I include with a ZOA Energy Drink discount code?
A: Usually, ZOA Energy Drink doesn’t limit the number of items customers have to buy to enjoy discounts. However, they will lay down conditions on the value of your order to be eligible for applying discount codes of ZOA Energy Drink."