PiccoliNY

About Us
Founder Q&A
PiccoliNY Fun Facts
For founder and third-generation Alex Zagami, PiccoliNY was born on Mulberry Street in Nolita with one playful idea: a hot dog and pretzel design printed on baby onesies. The inspiration came from founder Alex’s daily commute to Bloomingdale’s SoHo, when the smell of hot dogs and pretzels greeted her the moment she stepped off the R train at Prince Street. That simple comfort of New York life became the spark.

The first onesies were printed in a tiny East Village shop and made their debut at the San Gennaro Feast. With a little help from friends at Rubirosa, the designs sold out instantly. That was the lightbulb moment: people weren’t looking for another generic memento tee. They wanted gifts with heart, items that carried a story.

Since then, PiccoliNY has grown from a scrappy festival table into a brand carried by MoMA Design Store, Saks, Merci Paris, and soon Nordstrom. Milestones have included collaborations with icons like the Empire State Building, complete with a King Kong design, as well as countless playful collections inspired by New York’s nostalgic spirit.

At its heart, PiccoliNY is about joy, connection, and storytelling. From pizza-slice teethers to NYC-inspired graphics, every piece is made to spark a memory and make gifting more personal. Whether for a lifelong New Yorker or someone who loves the city from afar, PiccoliNY brings a piece of New York home.

About Us
Founder Q&A
PiccoliNY Fun Facts
For founder and third-generation Alex Zagami, PiccoliNY was born on Mulberry Street in Nolita with one playful idea: a hot dog and pretzel design printed on baby onesies. The inspiration came from founder Alex’s daily commute to Bloomingdale’s SoHo, when the smell of hot dogs and pretzels greeted her the moment she stepped off the R train at Prince Street. That simple comfort of New York life became the spark.

The first onesies were printed in a tiny East Village shop and made their debut at the San Gennaro Feast. With a little help from friends at Rubirosa, the designs sold out instantly. That was the lightbulb moment: people weren’t looking for another generic memento tee. They wanted gifts with heart, items that carried a story.

Since then, PiccoliNY has grown from a scrappy festival table into a brand carried by MoMA Design Store, Saks, Merci Paris, and soon Nordstrom. Milestones have included collaborations with icons like the Empire State Building, complete with a King Kong design, as well as countless playful collections inspired by New York’s nostalgic spirit.

At its heart, PiccoliNY is about joy, connection, and storytelling. From pizza-slice teethers to NYC-inspired graphics, every piece is made to spark a memory and make gifting more personal. Whether for a lifelong New Yorker or someone who loves the city from afar, PiccoliNY brings a piece of New York home.

"Q: How to use PiccoliNY coupon code?
A: Visit PiccoliNY on Nakochi and pick the coupon making your order the biggest saving. Click GET CODE or GET DEAL for code displaying and enjoy the discount."
"Q: How often does PiccoliNY release a new coupon?
A: For normal days, there is no specific frequency for PiccoliNY coupon releasing, but it tends to give out once per month. On the peak times of shopping, deals and discounts will be constantly launched and much bigger."
"Q: How to know if an item of PiccoliNY is eligible for a coupon?
A: Each option of PiccoliNY coupons or deals comes with a detailed description for eligible items and the discount rate. Pick the right choice for your order."
"Q: How long are PiccoliNY deals valid?
A: PiccoliNY will announce how long their promotional program will last. PiccoliNY deals will also be valid within that period of time."
"Q: How are errors about PiccoliNY coupons reported?
A: Let us know at 'Contact Us'. Describe your problems and the errors about PiccoliNY coupons in detail, we will solve it as soon as possible."