OurX

We’re OurX — and we’ve built a new standard of textured hair care.
Our Mission
Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.
We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.
Our Genesis
Textured hair care was excluded from the beauty industry’s inclusive evolution. Until now.
It’s a quiet truth, made evident by the leaps and bounds of other consumer categories in the industry over the last decade — from color cosmetics successfully ushering in 40+ foundation shades as the new standard, to looser hair textures benefiting from innovation in both tech-driven and health-driven solutions.
As an investor and Black woman in business, I was frustrated by some of the industry’s best practices not reaching the textured hair market, and the absence of reliable data to support those within it. As a consumer, I knew I wasn’t alone in my personal experience of spending a lot of time, money, and energy on my hair and not getting the results I was looking for.
OurX was founded to course-correct the ways in which we recognize, validate, and create for the textured hair consumer. To establish a new standard of innovation and equity. To introduce an end-to-end solution designed to help people reach their hair goals, and deliver long overdue personalization, expert guidance, and data-informed product development for the tightest textures.
Today, I’m joined by a world-class team of experts, eager to put our approach to work to get you the results you’ve been waiting for. I’m happy you’re along for the journey.
-Ceci Kurzman, Founder

We’re OurX — and we’ve built a new standard of textured hair care.
Our Mission
Black-female-owned and sustainably-minded, OurX is a personalized program for total hair and scalp wellness.
We individualize your daily care plan and combine around-the-clock expert support with high-performance products. Our hair care system works hard so you don’t have to.
Our Genesis
Textured hair care was excluded from the beauty industry’s inclusive evolution. Until now.
It’s a quiet truth, made evident by the leaps and bounds of other consumer categories in the industry over the last decade — from color cosmetics successfully ushering in 40+ foundation shades as the new standard, to looser hair textures benefiting from innovation in both tech-driven and health-driven solutions.
As an investor and Black woman in business, I was frustrated by some of the industry’s best practices not reaching the textured hair market, and the absence of reliable data to support those within it. As a consumer, I knew I wasn’t alone in my personal experience of spending a lot of time, money, and energy on my hair and not getting the results I was looking for.
OurX was founded to course-correct the ways in which we recognize, validate, and create for the textured hair consumer. To establish a new standard of innovation and equity. To introduce an end-to-end solution designed to help people reach their hair goals, and deliver long overdue personalization, expert guidance, and data-informed product development for the tightest textures.
Today, I’m joined by a world-class team of experts, eager to put our approach to work to get you the results you’ve been waiting for. I’m happy you’re along for the journey.
-Ceci Kurzman, Founder

"Q: Why should I visit Nakochi for OurX coupons?
A: Nakochi collects the top discounts from OurX, even at the last minute while updating continually to ensure consumer savings. Coupons, promo codes, gift cards and many more can also be found on the website."
"Q: Where to find OurX promo codes?
A: Right on the website of OurX or join Nakochi for more options of OurX promo codes."
"Q: Will all OurX discounts automatically be applied at checkout?
A: No. It depends on each OurX deal. Some require you to apply a code at discount field while some are applied automatically."
"Q: Can you give me a guide for using OurX coupon codes?
A: Follow the guide below to score OurX coupon: - Copy the coupon code that fits your order. - Navigate to OurX and add your favorite items into the cart. - Apply code at checkout and enjoy saving."
"Q: Are there any OurX Gift Cards available?
A: If a OurX Gift Card is available, it will be aggregated above. Let’s check!"