MuurSwagg

MuurSwagg is a lifestyle and fashion brand originally based in Miami and later relocated to Atlanta. It was founded by Jael Roumain and her husband, Brandon Roumain. The brand focuses on bringing a fresh perspective to the conscious fashion industry, emphasizing inclusivity, culture, and style for people of color. Their message celebrates fashion inspired by diverse global influences and aims to honor cultural roots while embracing modern style.

Mission & Philosophy

MuurSwagg’s mission is to illuminate the fashion industry with creativity and conscious awareness, encouraging self-expression and confidence for melanated people.

The brand positions itself as a lifestyle brand, extending beyond clothing to accessories, footwear, and unique eccentric products.

Philosophy: “There is more to life than just working a 9‑5, why not explore the world and see everything it has to offer.” The brand encourages customers not only to dress well but to live fully and embrace life’s experiences.

Products & Style

Product range includes women’s daily wear, dresses, jumpsuits, sets, denim, and accessories.

Style is modern, bold, and designed for women who value self-expression and want to showcase their personal “swag.”

MuurSwagg emphasizes size inclusivity, aiming to serve all body types while celebrating the culture and identity of melanated people.

Target Audience & Brand Values

Target audience: women of all ages who care about fashion, lifestyle, and cultural representation.

Core values: conscious fashion that empowers confidence and community; quality customer service; fostering relationships with customers rather than just selling products.

The brand is woman-led and Black-owned, highlighting diversity and equity in the fashion industry.

Distinctive Features & Brand Identity

Early designs were inspired by traditional African garments, such as dashiki, before expanding to contemporary styles.

MuurSwagg engages with the community through events and interactive experiences, creating a strong brand culture beyond products.

Through social media and marketing, the brand has built a loyal community around a confident, swagged-out lifestyle.

Considerations

As with any fashion brand, customers should check product details including material, sizing, and style before purchasing.

International buyers should consider shipping costs, import taxes, delivery times, and return policies.

Since the brand emphasizes lifestyle and community, potential customers should ensure the aesthetic and philosophy align with their personal style and values.

MuurSwagg is a lifestyle and fashion brand originally based in Miami and later relocated to Atlanta. It was founded by Jael Roumain and her husband, Brandon Roumain. The brand focuses on bringing a fresh perspective to the conscious fashion industry, emphasizing inclusivity, culture, and style for people of color. Their message celebrates fashion inspired by diverse global influences and aims to honor cultural roots while embracing modern style.

Mission & Philosophy

MuurSwagg’s mission is to illuminate the fashion industry with creativity and conscious awareness, encouraging self-expression and confidence for melanated people.

The brand positions itself as a lifestyle brand, extending beyond clothing to accessories, footwear, and unique eccentric products.

Philosophy: “There is more to life than just working a 9‑5, why not explore the world and see everything it has to offer.” The brand encourages customers not only to dress well but to live fully and embrace life’s experiences.

Products & Style

Product range includes women’s daily wear, dresses, jumpsuits, sets, denim, and accessories.

Style is modern, bold, and designed for women who value self-expression and want to showcase their personal “swag.”

MuurSwagg emphasizes size inclusivity, aiming to serve all body types while celebrating the culture and identity of melanated people.

Target Audience & Brand Values

Target audience: women of all ages who care about fashion, lifestyle, and cultural representation.

Core values: conscious fashion that empowers confidence and community; quality customer service; fostering relationships with customers rather than just selling products.

The brand is woman-led and Black-owned, highlighting diversity and equity in the fashion industry.

Distinctive Features & Brand Identity

Early designs were inspired by traditional African garments, such as dashiki, before expanding to contemporary styles.

MuurSwagg engages with the community through events and interactive experiences, creating a strong brand culture beyond products.

Through social media and marketing, the brand has built a loyal community around a confident, swagged-out lifestyle.

Considerations

As with any fashion brand, customers should check product details including material, sizing, and style before purchasing.

International buyers should consider shipping costs, import taxes, delivery times, and return policies.

Since the brand emphasizes lifestyle and community, potential customers should ensure the aesthetic and philosophy align with their personal style and values.

"Q: How do I find MuurSwagg coupons?
A: Visiting the website of MuurSwagg regularly or checking MuurSwagg coupons on Nakochi is the best and easiest way to score a discount."
"Q: How to know if the MuurSwagg coupon discount was deducted from my purchase?
A: When you apply the coupon or promo code into the discount field at MuurSwagg, the discount will be promptly deducted from your purchase. You will see both the amount of discount and the price after being discounted before clicking to finish the order."
"Q: Does MuurSwagg have a loyalty program?
A: The loyalty program of MuurSwagg will be applicable for regular customers. Thereby, they can redeem MuurSwagg awards for promotions, coupons and special sales."
"Q: Does a sitewide coupon of MuurSwagg exist?
A: If MuurSwagg makes available a sitewide coupon, it will be gathered above. Let's have a look!"
"Q: How many items can I include with a MuurSwagg discount code?
A: Usually, MuurSwagg doesn’t limit the number of items customers have to buy to enjoy discounts. However, they will lay down conditions on the value of your order to be eligible for applying discount codes of MuurSwagg."