Hatch Chile Store

About Hatch Chile Store
A Legacy Rooted in Hatch Valley, New Mexico
The Hatch Chile Store is a fifth-generation, family-owned business based in the heart of Hatch Valley, New Mexico — the region globally recognized as the true home of Hatch green chile. Our story begins with Joseph Franzoy, the first farmer to commercially grow chile peppers in the Hatch Valley. His pioneering spirit and passion for agriculture laid the foundation for what would become a century-long family tradition.
Today, the Franzoy family continues to cultivate chile in the same fertile soil, under the same New Mexico sun, using generations of farming expertise to bring authentic Hatch flavor to customers across the country. Every chile we sell is grown, harvested, and packaged in Hatch Valley, certified by the Hatch Chile Association, guaranteeing its authenticity and origin.
Our Mission: From Field to Table — Fast and Fresh
At Hatch Chile Store, our mission is simple: to deliver the freshest, most flavorful Hatch chile directly from our fields to your doorstep — often within 24 hours of harvest.
We believe that freshness is what makes Hatch chile unique. Our products are harvested at peak ripeness, fire-roasted in small batches, and flash-frozen or shipped fresh to preserve their signature flavor. This commitment to quality ensures that every bite captures the smoky, sweet, and slightly spicy taste that has made Hatch chile world-famous.
To make Hatch chile accessible to everyone, we offer a wide variety of forms — fresh, roasted, peeled, chopped, and frozen — so customers can enjoy the authentic taste of New Mexico without the hassle of preparing from scratch.
What Makes Hatch Chile Special
Hatch chile is more than just a pepper — it’s a symbol of New Mexico’s culture, tradition, and community. Grown in the unique climate and rich volcanic soil of the Hatch Valley, these chiles develop five times more natural flavor compounds than other varieties, resulting in a complex, layered taste that chefs and food lovers around the world seek out.
Each harvest season, people from all over the U.S. travel to Hatch, New Mexico, to celebrate the Hatch Chile Festival, honoring this iconic crop and its deep roots in Southwestern cuisine.
Our Products
We proudly offer a wide and authentic selection of Hatch chile–based products, including:
• Fresh Hatch Chile – Shipped directly after harvest during chile season.
• Fire-Roasted Hatch Chile – Hand-roasted for smoky flavor, available peeled and chopped.
• Frozen Chile Packs – Convenient and ready to cook year-round.
• Chile Ristras and Wreaths – Handcrafted traditional New Mexican decorations made from dried chile pods.
• Salsas, Sauces, and Chile Powders – Made from 100% authentic Hatch chile.
• Chile Rellenos, Tamales, and Specialty Foods – Ready-to-eat favorites inspired by New Mexico’s culinary heritage.
• Roasters and Accessories – Tools and gear to help you roast your own chile at home.
All products are packed with care and shipped with fast, affordable delivery throughout the United States.
Our Promise to You
We stand behind every order with a 100% Satisfaction Guarantee. If you’re not completely happy with your Hatch chile experience, our team will make it right — no questions asked.
Our customers’ trust and loyalty mean everything to us. With over 12,000 verified 5-star reviews, the Hatch Chile Store has become the nation’s most trusted source for authentic Hatch Valley chile.
Bringing the Taste of New Mexico to the World
What started as a small, family farm in Hatch has grown into a company that ships authentic Hatch green and red chile to households, restaurants, and food lovers across the United States and beyond.
Even as we’ve expanded, we remain true to our roots — combining traditional farming practices with modern convenience to ensure that every product we sell carries the unmistakable flavor of Hatch Valley.
From our family to your table — welcome to the Hatch Chile tradition. 🌶️

About Hatch Chile Store
A Legacy Rooted in Hatch Valley, New Mexico
The Hatch Chile Store is a fifth-generation, family-owned business based in the heart of Hatch Valley, New Mexico — the region globally recognized as the true home of Hatch green chile. Our story begins with Joseph Franzoy, the first farmer to commercially grow chile peppers in the Hatch Valley. His pioneering spirit and passion for agriculture laid the foundation for what would become a century-long family tradition.
Today, the Franzoy family continues to cultivate chile in the same fertile soil, under the same New Mexico sun, using generations of farming expertise to bring authentic Hatch flavor to customers across the country. Every chile we sell is grown, harvested, and packaged in Hatch Valley, certified by the Hatch Chile Association, guaranteeing its authenticity and origin.
Our Mission: From Field to Table — Fast and Fresh
At Hatch Chile Store, our mission is simple: to deliver the freshest, most flavorful Hatch chile directly from our fields to your doorstep — often within 24 hours of harvest.
We believe that freshness is what makes Hatch chile unique. Our products are harvested at peak ripeness, fire-roasted in small batches, and flash-frozen or shipped fresh to preserve their signature flavor. This commitment to quality ensures that every bite captures the smoky, sweet, and slightly spicy taste that has made Hatch chile world-famous.
To make Hatch chile accessible to everyone, we offer a wide variety of forms — fresh, roasted, peeled, chopped, and frozen — so customers can enjoy the authentic taste of New Mexico without the hassle of preparing from scratch.
What Makes Hatch Chile Special
Hatch chile is more than just a pepper — it’s a symbol of New Mexico’s culture, tradition, and community. Grown in the unique climate and rich volcanic soil of the Hatch Valley, these chiles develop five times more natural flavor compounds than other varieties, resulting in a complex, layered taste that chefs and food lovers around the world seek out.
Each harvest season, people from all over the U.S. travel to Hatch, New Mexico, to celebrate the Hatch Chile Festival, honoring this iconic crop and its deep roots in Southwestern cuisine.
Our Products
We proudly offer a wide and authentic selection of Hatch chile–based products, including:
• Fresh Hatch Chile – Shipped directly after harvest during chile season.
• Fire-Roasted Hatch Chile – Hand-roasted for smoky flavor, available peeled and chopped.
• Frozen Chile Packs – Convenient and ready to cook year-round.
• Chile Ristras and Wreaths – Handcrafted traditional New Mexican decorations made from dried chile pods.
• Salsas, Sauces, and Chile Powders – Made from 100% authentic Hatch chile.
• Chile Rellenos, Tamales, and Specialty Foods – Ready-to-eat favorites inspired by New Mexico’s culinary heritage.
• Roasters and Accessories – Tools and gear to help you roast your own chile at home.
All products are packed with care and shipped with fast, affordable delivery throughout the United States.
Our Promise to You
We stand behind every order with a 100% Satisfaction Guarantee. If you’re not completely happy with your Hatch chile experience, our team will make it right — no questions asked.
Our customers’ trust and loyalty mean everything to us. With over 12,000 verified 5-star reviews, the Hatch Chile Store has become the nation’s most trusted source for authentic Hatch Valley chile.
Bringing the Taste of New Mexico to the World
What started as a small, family farm in Hatch has grown into a company that ships authentic Hatch green and red chile to households, restaurants, and food lovers across the United States and beyond.
Even as we’ve expanded, we remain true to our roots — combining traditional farming practices with modern convenience to ensure that every product we sell carries the unmistakable flavor of Hatch Valley.
From our family to your table — welcome to the Hatch Chile tradition. 🌶️

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"Q: How to know if the Hatch Chile Store
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A: If Hatch Chile Store
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