Flyte

Ever since the movie Back to the Future II, skateboarder turned scientist Simon Morris dreamed of a world of hoverboards. He started to learn the art of levitation and transformed his childhood fantasies into a creative profession, sparking a levitation trend around the world.

Simon is the creator of the first levitating lightbulb. Today, Flyte has grown from a small passion project into an award-winning design company who stand proudly behind a family of innovative and captivating products.

Here’s a story of how Flyte got off the ground and where it’s going next.

Simon, born in the Bronx, New York, was always passionate about skateboarding. Often skaters are perceived as annoying elements that are in the way, so Simon always felt like a rebel, both against society and also against the law of gravity.

“As a kid, I was beguiled by levitation and how things float in the air. I guess I was just always fascinated by things that defy gravity.” This fascination of weightlessness made Simon start experimenting and exploring the world of electromagnetic levitation.

After studying Master’s at the University of Gothenburg, Simon began work on what he previously thought impossible: a hoverboard, albeit one that stood stationary. He continued experimenting and worked on custom projects, building levitation displays for various companies.The reaction of the public was encouraging — they were engrossed and taken aback by what they saw.

“Something happens when you let objects with odd shapes float in the air, you suddenly see them from new angles and get a completely new perception of their shape. It's hard to tear your eyes from it.”

Simon realized that this could be something bigger than just a hobby. He approached some potential investors, however, they were cautious and not so forthcoming. So he decided to take his ideas to people. And what's a better way to do that than crowdfunding?

Ever since the movie Back to the Future II, skateboarder turned scientist Simon Morris dreamed of a world of hoverboards. He started to learn the art of levitation and transformed his childhood fantasies into a creative profession, sparking a levitation trend around the world.

Simon is the creator of the first levitating lightbulb. Today, Flyte has grown from a small passion project into an award-winning design company who stand proudly behind a family of innovative and captivating products.

Here’s a story of how Flyte got off the ground and where it’s going next.

Simon, born in the Bronx, New York, was always passionate about skateboarding. Often skaters are perceived as annoying elements that are in the way, so Simon always felt like a rebel, both against society and also against the law of gravity.

“As a kid, I was beguiled by levitation and how things float in the air. I guess I was just always fascinated by things that defy gravity.” This fascination of weightlessness made Simon start experimenting and exploring the world of electromagnetic levitation.

After studying Master’s at the University of Gothenburg, Simon began work on what he previously thought impossible: a hoverboard, albeit one that stood stationary. He continued experimenting and worked on custom projects, building levitation displays for various companies.The reaction of the public was encouraging — they were engrossed and taken aback by what they saw.

“Something happens when you let objects with odd shapes float in the air, you suddenly see them from new angles and get a completely new perception of their shape. It's hard to tear your eyes from it.”

Simon realized that this could be something bigger than just a hobby. He approached some potential investors, however, they were cautious and not so forthcoming. So he decided to take his ideas to people. And what's a better way to do that than crowdfunding?

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