FCTRY LAb

FCTRY LAB is a sneaker studio and prototyping lab in Los Angeles. We partner with creators in entertainment, sport, and business to turn ideas into footwear that moves culture. From first sketch to first drop, we fuse lab-grade precision with creative momentum—so the product reads, the story lands, and the brand compounds.

We built FCTRY LAb as an end-to-end engine for modern footwear: a world-class team, a state-of-the-art studio, and a clear path from concept to market. Fashion models to pro athletes, indie founders to global names—if the vision is strong, we help make it real.

Omar Bailey is a trailblazing force in the footwear industry who has helped bridge the gap from conceptual design into physically wearable footwear during his extensive career. With over 20 years of global product development and manufacturing experience as a design engineer, he built his reputation developing footwear for entertainers such as Jay-Z and Lady Gaga, athletes such as Karim Benzema and Jalen Ramsey, and building iconic shoes as Head of the Yeezy Innovation Lab.

Backed by leaders in venture and design, FCTRY LAb is more than a brand—it’s an engine. We've built an end-to-end platform for creators to imagine, prototype, and launch product at scale, powered by our elite team and Innovative Studio Lab.

FCTRY LAB is a sneaker studio and prototyping lab in Los Angeles. We partner with creators in entertainment, sport, and business to turn ideas into footwear that moves culture. From first sketch to first drop, we fuse lab-grade precision with creative momentum—so the product reads, the story lands, and the brand compounds.

We built FCTRY LAb as an end-to-end engine for modern footwear: a world-class team, a state-of-the-art studio, and a clear path from concept to market. Fashion models to pro athletes, indie founders to global names—if the vision is strong, we help make it real.

Omar Bailey is a trailblazing force in the footwear industry who has helped bridge the gap from conceptual design into physically wearable footwear during his extensive career. With over 20 years of global product development and manufacturing experience as a design engineer, he built his reputation developing footwear for entertainers such as Jay-Z and Lady Gaga, athletes such as Karim Benzema and Jalen Ramsey, and building iconic shoes as Head of the Yeezy Innovation Lab.

Backed by leaders in venture and design, FCTRY LAb is more than a brand—it’s an engine. We've built an end-to-end platform for creators to imagine, prototype, and launch product at scale, powered by our elite team and Innovative Studio Lab.

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"Q: Does FCTRY LAb have a loyalty program?
A: The loyalty program of FCTRY LAb will be applicable for regular customers. Thereby, they can redeem FCTRY LAb awards for promotions, coupons and special sales."
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"Q: How many items can I include with a FCTRY LAb discount code?
A: Usually, FCTRY LAb doesn’t limit the number of items customers have to buy to enjoy discounts. However, they will lay down conditions on the value of your order to be eligible for applying discount codes of FCTRY LAb."