Clever Supply Co.

Clever Supply Co. is a brand founded by Todd Balsley, inspired by his own experiences as a wedding photographer and later as a craftsman creating leather goods. After realizing that most camera straps on the market did not meet his needs for comfort, style, or functionality, he began designing and crafting his own straps in his garage. The brand’s mission is to create products that help photographers enjoy carrying their gear and encourage them to go out and shoot more.

Products and Services

The company designs and manufactures camera straps, camera bags, and leather accessories.

Products focus on combining premium materials, durable hardware, thoughtful design, and comfort, so carrying a camera feels natural and enjoyable.

Durability is a key value: items are built to last for many years, supporting the long-term needs of photographers.

What Sets Clever Supply Co. Apart

Photographer-Led Design: Because the founder is a working photographer, products are designed with real-life use in mind, including shooting weddings, being mobile, and needing comfort and reliability.

Quality Craftsmanship: Leather is carefully selected for minimal break-in time and comfort, while hardware is robust and durable.

Encouraging Engagement: The brand philosophy emphasizes enjoying the act of carrying and using camera gear, not just transporting it.

Core Values

Functionality: Straps and bags are designed for comfort and usability, making them easy to wear for long periods.

Durability: High-quality materials and construction ensure the products last for years.

Inspiration: Beyond utility, the products aim to inspire photographers to engage more with their craft.

Ideal Users

Photographers, whether amateur or professional, who frequently carry their cameras and want gear that is comfortable, stylish, and long-lasting.

People who value craftsmanship, quality leather, and robust hardware over mass-produced, low-cost alternatives.

Anyone who sees their camera as part of their creative process and wants accessories that enhance the overall experience.

Considerations

Premium materials and design mean prices are higher than basic camera straps or bags.

Leather products require some care, such as conditioning and mindful use over time.

For occasional users prioritizing cost, simpler alternatives exist, but frequent photographers will benefit from the quality and durability of Clever Supply Co. products.

Clever Supply Co. is a brand founded by Todd Balsley, inspired by his own experiences as a wedding photographer and later as a craftsman creating leather goods. After realizing that most camera straps on the market did not meet his needs for comfort, style, or functionality, he began designing and crafting his own straps in his garage. The brand’s mission is to create products that help photographers enjoy carrying their gear and encourage them to go out and shoot more.

Products and Services

The company designs and manufactures camera straps, camera bags, and leather accessories.

Products focus on combining premium materials, durable hardware, thoughtful design, and comfort, so carrying a camera feels natural and enjoyable.

Durability is a key value: items are built to last for many years, supporting the long-term needs of photographers.

What Sets Clever Supply Co. Apart

Photographer-Led Design: Because the founder is a working photographer, products are designed with real-life use in mind, including shooting weddings, being mobile, and needing comfort and reliability.

Quality Craftsmanship: Leather is carefully selected for minimal break-in time and comfort, while hardware is robust and durable.

Encouraging Engagement: The brand philosophy emphasizes enjoying the act of carrying and using camera gear, not just transporting it.

Core Values

Functionality: Straps and bags are designed for comfort and usability, making them easy to wear for long periods.

Durability: High-quality materials and construction ensure the products last for years.

Inspiration: Beyond utility, the products aim to inspire photographers to engage more with their craft.

Ideal Users

Photographers, whether amateur or professional, who frequently carry their cameras and want gear that is comfortable, stylish, and long-lasting.

People who value craftsmanship, quality leather, and robust hardware over mass-produced, low-cost alternatives.

Anyone who sees their camera as part of their creative process and wants accessories that enhance the overall experience.

Considerations

Premium materials and design mean prices are higher than basic camera straps or bags.

Leather products require some care, such as conditioning and mindful use over time.

For occasional users prioritizing cost, simpler alternatives exist, but frequent photographers will benefit from the quality and durability of Clever Supply Co. products.

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