badass coffee

Bad Ass Coffee of Hawaii was founded in 1989 on the Big Island of Hawaii with the mission of sharing premium Hawaiian coffee from regions such as Kauaʻi, Oʻahu, Maui, and the Kona/Kaʻū area. The brand takes its name from the donkeys of Kona who carried coffee beans down steep slopes—locals called them the “Bad Ass Ones” for their strength and determination.

What They Offer

Premium Coffee Beans: Hawaiian-grown beans and other international origins, roasted with attention to quality and flavor.

Café Menu & Merchandise: Alongside beans, the cafés serve brewed coffee, espresso drinks, blended beverages, and branded merchandise.

Brand Experience: Emphasizes Hawaiian culture and the legend behind their name, offering not just coffee but a story and lifestyle.

Brand Identity & Values

Authenticity & Origin: Focused on Hawaiian-grown beans, with volcanic soils and microclimates contributing to distinctive flavors.

Commitment to Quality: Reflecting the spirit of the “Bad Ass Ones,” the brand prioritizes consistency and high standards in every batch.

Aloha Spirit: Rooted in Hawaiian values such as service, community, and hospitality, making the brand more than just coffee.

Target Audience

Coffee lovers seeking specialty beans with unique origin character and heritage.

People attracted to lifestyle branding, where story, culture, and aesthetics are as important as the product.

Consumers looking for premium coffee or gift-worthy products, including beans and branded merchandise.

Franchise and café-goers interested in experiencing or investing in the brand.

Considerations

Pricing may be above average due to the premium Hawaiian origin and branding.

Availability may vary because of small-lot production and regional limitations.

International buyers should consider shipping costs, import duties, and freshness.

Café experiences and retail beans differ, so verify what product or service you are purchasing.

Bad Ass Coffee of Hawaii was founded in 1989 on the Big Island of Hawaii with the mission of sharing premium Hawaiian coffee from regions such as Kauaʻi, Oʻahu, Maui, and the Kona/Kaʻū area. The brand takes its name from the donkeys of Kona who carried coffee beans down steep slopes—locals called them the “Bad Ass Ones” for their strength and determination.

What They Offer

Premium Coffee Beans: Hawaiian-grown beans and other international origins, roasted with attention to quality and flavor.

Café Menu & Merchandise: Alongside beans, the cafés serve brewed coffee, espresso drinks, blended beverages, and branded merchandise.

Brand Experience: Emphasizes Hawaiian culture and the legend behind their name, offering not just coffee but a story and lifestyle.

Brand Identity & Values

Authenticity & Origin: Focused on Hawaiian-grown beans, with volcanic soils and microclimates contributing to distinctive flavors.

Commitment to Quality: Reflecting the spirit of the “Bad Ass Ones,” the brand prioritizes consistency and high standards in every batch.

Aloha Spirit: Rooted in Hawaiian values such as service, community, and hospitality, making the brand more than just coffee.

Target Audience

Coffee lovers seeking specialty beans with unique origin character and heritage.

People attracted to lifestyle branding, where story, culture, and aesthetics are as important as the product.

Consumers looking for premium coffee or gift-worthy products, including beans and branded merchandise.

Franchise and café-goers interested in experiencing or investing in the brand.

Considerations

Pricing may be above average due to the premium Hawaiian origin and branding.

Availability may vary because of small-lot production and regional limitations.

International buyers should consider shipping costs, import duties, and freshness.

Café experiences and retail beans differ, so verify what product or service you are purchasing.

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